HOW
GET TO MARKET SOONER
By using a proven implementation methodology, you are able to launch marketing programs sooner, without being derailed or delayed
GROW YOUR REVENUE FASTER
Getting to market sooner allows you to realize revenue faster, boost your bottom line and capture market share ahead of your competition
OPTIMIZE EMPLOYEE PRODUCTIVITY
Aligning your marketing vision with supporting programs and budgets allows you to optimize your limited marketing resources
INCREASE CUSTOMER VALUE
Understanding who your most valuable customers are and creating programs and product enhancements to retain and delight them can save you millions in acquisition costs
Background
Elizabeth is a Marketing and IT executive with over 20 years experience in hi-tech. She has an MBA from Pepperdine University, a BSBA in Marketing from the University of Arizona, and is the author of the book 'How to Launch a New Product Faster.'
While working for several companies and launching marketing products and large marketing initiatives, a number of best practices began to surface.
Elizabeth now shares these best practices through her consulting services, helping her clients achieve more from their marketing efforts.
What makes her unique is that she adds a tremendous amount of value in very little time by being able to see the big picture while managing the tactical end. She simplifies the steps and allows companies to gain valuable insights very quickly.
-
Optimize Marketing Elements
-
Quickly Launch Initiatives
-
Seemlessly Manage Large Changes
-
Retain Key Customers
ELIZABETH
Innovation Implementor
Testimonials
My Clients' perspective.
Blog
How to Effectively Document a Project Goal
Why It’s Important to Document a Project Goal Don’t underestimate the importance of a clear goal. A clear goal sets the pace, tone and direction for the entire project team, and helps to manage expectations of senior management. If your project goal is too broad, too many different interpretations can happen leading to disparate team[…]
You MUST Socialize Your Project Goal
Once your goal is clearly articulated, socialize your goal with the following three groups of people to gain buy in and support. Members of all three groups can come from inside or outside the company, but ideally they’re inside. The three groups are: Senior Executives affected by the change; ask your Project Sponsor for names;[…]
Why Do Most New Product Ideas Never Get Implemented?
Why is it that most new product ideas never go anywhere? Are never implemented? Even when they could positively change the direction of a company? I believe it is because these ideas are not properly managed. And what’s managed is what actually happens. Lee Iacocca said, “We are continually faced by great opportunities brilliantly disguised[…]
I Know I Should Be Using Social Media More
Yes, we’ve all heard the great stories of companies that use social media and make millions of dollars by promoting certain events or sale items. And we’ve all had the same reaction….I need to do Social Media. So, here I am, learning as much as I can about social media. I am working for a[…]
Selecting A New Website Vendor
Wow…what a whirlwind of information. I’ve just gone through the process of picking new website template and hosting companies. So, what I thought would be a week-long process took quite a bit longer. I had been using Network Solutions for my consulting website and I liked their product, but I thought I could get a[…]
Crowdsourcing – How It Helped Me
I was in the market for a new logo for my consulting business, and I talked to a friend of mine who is a creative design director to get an idea of how much it might cost. Holy cow… it was a lot more that I had imagined given that I’m a one-person shop. Then[…]