Why Do Most New Product Ideas Never Get Implemented?

Why is it that most new product ideas never go anywhere?  Are never implemented? Even when they could positively change the direction of a company?

I believe it is because these ideas are not properly managed.  And what’s managed is what actually happens.

 Lee Iacocca said, “We are continually faced by great opportunities brilliantly disguised as insoluble problems.”

 In the book Execution: The Discipline of Getting Things Done by Larry Bossidy and Ram Charan, they discuss the idea that anyone can think of new ideas. “But unless you translate big thoughts into concrete steps for action, they’re pointless.  Without execution, the breakthrough thinking breaks down, learning adds no value, people don’t meet their stretch goals, and the revolution stops dead in its tracks.  What you get is change for the worse, because failure drains the energy from your organization.  Repeated failure destroys it.”

Do you think people can learn to become a change agent – a person who can implement these big ideas?

I do.  Especially if they are the type who readily adapts to change, who understands the need for diplomacy, and is a natural leader.