Posts that eductate readers about how best to launch new products.
Why It’s Important to Document a Project Goal Don’t underestimate the importance of a clear goal. A clear goal sets the pace, tone and direction for the entire project team, and helps to manage expectations of senior management. If your project goal is too broad, too many different interpretations can happen leading to disparate team[…]
Once your goal is clearly articulated, socialize your goal with the following three groups of people to gain buy in and support. Members of all three groups can come from inside or outside the company, but ideally they’re inside. The three groups are: Senior Executives affected by the change; ask your Project Sponsor for names;[…]
Why is it that most new product ideas never go anywhere? Are never implemented? Even when they could positively change the direction of a company? I believe it is because these ideas are not properly managed. And what’s managed is what actually happens. Lee Iacocca said, “We are continually faced by great opportunities brilliantly disguised[…]