How to Effectively Document a Project Goal

Why It’s Important to Document a Project Goal Don’t underestimate the importance of a clear goal.  A clear goal sets the pace, tone and direction for the entire project team, and helps to manage expectations of senior management.  If your project goal is too broad, too many different interpretations can happen leading to disparate team[…]

You MUST Socialize Your Project Goal

Once your goal is clearly articulated, socialize your goal with the following three groups of people to gain buy in and support.  Members of all three groups can come from inside or outside the company, but ideally they’re inside.  The three groups are: Senior Executives affected by the change; ask your Project Sponsor for names;[…]

Why Do Most New Product Ideas Never Get Implemented?

Why is it that most new product ideas never go anywhere?  Are never implemented? Even when they could positively change the direction of a company? I believe it is because these ideas are not properly managed.  And what’s managed is what actually happens.  Lee Iacocca said, “We are continually faced by great opportunities brilliantly disguised[…]

I Know I Should Be Using Social Media More

Yes, we’ve all heard the great stories of companies that use social media and make millions of dollars by promoting certain events or sale items.  And we’ve all had the same reaction….I need to do Social Media. So, here I am, learning as much as I can about social media.  I am working for a[…]

Selecting A New Website Vendor

Wow…what a whirlwind of information.  I’ve just gone through the process of picking new website template and hosting companies.  So, what I thought would be a week-long process took quite a bit longer.  I had been using Network Solutions for my consulting website and I liked their product, but I thought I could get a[…]